Ephemeral rift real name9/14/2023 ![]() She'll never physically touch her millions of viewers. But people seek her videos out to feel the tingling sensation that her clips give them, allowing them to unwind or go to bed. "It's a very pleasant, natural high state that you want more and more of," Maria, who asked that her last name be withheld for privacy reasons, told CNBC. The demand for Maria's videos is so great that she's one of a handful of people who have quit their day jobs to pursue creating ASMR-inducing videos full-time. Gentle Whispering ASMR has more than 872,000 subscribers, and her top five videos alone have amassed more than 47 million views. While she won't disclose how much she's making, she noted it's enough for her to have a "comfortable living," but she's more attracted to the fact she's giving people a way to de-stress than the money. "It takes time, but there's definitely money to be made if you want to make money," said Paul of YouTube ASMR channel Ephemeral Rift, who also asked his last name be withheld. "But I'm not looking to make money," Paul, who creates the videos as his primary source of income, added. The term ASMR was coined in 2010, but the audio and visual-induced sensation has always existed. If you've ever experienced that cringe-worthy, face-scrunching feeling you get when you hear nails on a chalkboard, ASMR is the exact opposite. It's the chills you get when you hear a beautiful voice singing. It's the prickly sensation when you hear or see something soothing, without having to physically touch it. "It's more like a pleasant electrical sensation, a tingling sensation like pins and needles." "It's almost like goose bumps, but goose bumps are that that shivery, uncomfortable feeling," said Paul. Paul has experienced ASMR his whole life. He could get the feeling by being on the phone with a bill collector with a soothing voice, or getting his hair cut. He believes what triggers the sensation is the semblance of personal attention, which can be mimicked online through close-up face framing shots. Similarly, Gentle Whispering's Maria felt her first rush of ASMR when getting undivided attention from a friend. She was roleplaying being a student, while her friend was the teacher. "She was flipping the pages, and licking her finger so particularly," she recalled. "She was so into the character, and all of the attention was on me. ![]() The delivery of information created this weird pleasant tingling all over my body. ![]() It was such a pleasant situation that I kept asking her questions to so she would keep going in the same way."ĪSMR has also been called a "brain orgasm" because of gratification it can give viewers, but for the majority of people, there's no sexual connection. A study in PeerJ published in March 2015 found that 98 percent of the 475 study participants used it for relaxation, with 82 percent using it to help them sleep and 70 percent for stress relief. Only 5 percent used it for sexual stimulation, with the vast majority saying it brought no sexual pleasure. ![]()
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